Small businesses deserve a website that stays alive.
Most small-business sites get built once and then quietly rot — outdated hours, old prices, broken links. Upkept keeps your site current, secure, and online for you, so it keeps working long after launch day.
Hiring a web designer for every little change is slow and expensive. Doing it yourself means wrestling with tools you don't have time to learn. So most owners just… don't — and their site slowly falls behind.
Upkept takes a different path. We watch your site wherever it already lives, keep it backed up, and when you want something changed, you simply ask. We make the edit — usually in minutes. No dashboards, no tickets, no waiting.
It's the peace of mind of having your website looked after for you, at a price a small business can actually afford.
What we believe
Hands-off by default
You run a business, not a website. Upkept is built so the right thing happens without you managing it.
Honest and simple
One flat price. No contracts, no surprise invoices — extras only ever with your approval. Cancel whenever you want.
Safe by design
Every change is versioned before it goes live, so convenience never comes at the cost of control.
Who runs Upkept
Upkept is independently owned — no investors, no parent company, nobody to answer to except the businesses we look after.
Rider Hartley
Founder
Founded Upkept and built the whole thing — the monitoring, the safety checks and the system that turns your request into a published change. Also the person on the other end when you ask for something: no account manager, no ticket queue, just the owner. Runs The Web Wrangler as well, the studio that builds sites from scratch.